Unique Store Designs Boost Shopping Experience


A Supawood Driftwood rustic wood ceiling is the perfect touch to the fresh inviting style of the Natural Fresh Grocer shop at Westfield Burwood, NSW. Placed at the entrance to the fresh food market, the shop is adjacent to a major fresh food specialty grocery store which provided strong competitors. It was crucial the designers, Mima Style, produced a design which moved far from the medical grocery store feel by developing a warm and inviting shopping experience.

Driftwood showed the perfect system for the ceiling lining to match the natural rustic style, in celebration of the fresh fruit and vegetables in the shop. The Driftwood in the Whitewashed finish covers the main ceiling locations of the 330m² shop. The glulam laminated timber slats have been skillfully set up to range from the front of the shop to the back to attain a directional pull into the shop and down the aisles. The lightness of the Whitewashed ceiling lightens the shop, while below darker components have been used to boost the display of the vibrant fruit and vegetables. The mix of products accomplishes a strong sense of traditional character with a fresh modern feel.

The shop’s interior decoration integrates a modern-day shopping experience with the old-style value of fresh food produce. In this job the easy use of a Driftwood weathered result wood ceiling demonstrates how this distinct Supawood item helps in attaining a warm inviting environment for the customer.


Meanwhile, numerous guys would choose stores in the future to be technology-driven with hardly any human contact, according to research study by Mindtree. Its report reveals that 44% of guys in the UK would more than happy with a “robotic” shopping experience in the future, whereas just 30% of females state they would enjoy the people-free shopping environment.

Paul Gottsegen, senior vice-president and chief marketing and technique officer at Mindtree, stated: “The retailers who can most effectively offer the perfect balance of robotics and other automatic shop activity will remain in the best position to own more in-store shopping purchase conversion.”

There has actually been a boost in automated innovations used by merchants to provide a much better consumer experience, consisting of robotics in storage facilities to choose and load groceries. With more automation going into the high street, half of consumers between the ages of 16 and 24 say that they are comfortable with the idea of shops run by robotics instead of individuals, especially when they are so used to technology and their computers they even prefer to be taught by an online chemistry tutor.

But the older generation is apprehensive about a completely automated shopping experience, with 78% of over-55s declaring to be afraid of the growing pattern of in-store innovation. The research study exposed a divide between exactly what older and more youthful customers desire from their shopping experience. The more youthful generation choose in-store personnel to understand their online shopping routines, whereas the older generation choose to keep their in-store and online shopping different.

However the retail market is still adjusting to the boost in omnichannel shopping, and as clients start to communicate with brand names through various channels, they anticipate a more unified and customised service. Nearly one in 5 customers between the ages of 16 and 24 desire more personalisation throughout all channels.

Social network is also becoming a progressively vital part of the retail experience, according to the research study, with 31% of buyers stating Facebook is the most prominent platform as an influencer for buying choices. Lots of clients also state their commitment to a retailer is impacted by the brand name’s social networks presence.

Mindtree recommended high-street sellers to discover the ideal balance of human and technological interaction, to use social networks to develop client relationships and to use information to construct a unified view of a consumer’s interaction with brand names. This would help to take on the drop in customer check outs to UK high streets, it stated.